Yes and no, as originally AUD model was different and the product was different, social media marketing wasn't as prolific so initial higher growth is not as surprising - there is every chance NA growth will slow sooner and pare back - not to mention any competition threats in what is becoming a saturated market. Growth should be accelerating also, it is not. ANZ matured. USA steady but not really pinging.
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Ann: Appendix 4E and FY20 Annual Financial Report, page-99
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