diy rfid

Don't quite know how I missed this US news item in Mid December:

MIKOH Expands Sales Strategy with Online Store to Serve Needs of Broader Market
Mon Dec 15, 8:30 AM

Email Story IM Story Printable View WASHINGTON--(BUSINESS WIRE)--MIKOH Corporation (ASX: MIK.AX) today announced the expansion of its sales strategy to include the MIKOH Online Store, an online source for MIKOH’s solution components.

With established channel relationships, MIKOH historically has focused on large-scale projects for the company’s intelligence capturing technology related to the integrity of labels, seals, RFID-enabled tags and secure closure devices.

MIKOH can now better serve the needs of partners and customers for repeat orders and in small-scale projects by giving direct access to MIKOH’s Smart&Secure, SecureContainer and SubScribe technologies.

In addition, the site will serve as a future hub for partner and reseller equipment.

MIKOH focuses on market segments where items are vulnerable to compromise and having knowledge of this type of incident is important. These markets include government, healthcare, pharmaceuticals, transportation and logistics, oil and gas and retail.

Potential applications include asset management and tracking, inventory management, automatic vehicle identification (AVI) and records management.

“We see a strong need for smaller, packaged, online purchases of our core products,” said Andrew Strauch, vice president of product marketing and management for MIKOH Corporation.

“The online storefront is accessible and functional internationally, reaching a wide audience of current and potential customers and enhancing visibility of MIKOH’s unique tamper-evident technologies.”

The MIKOH Online Store features an intuitive and secure processing environment allowing customers to initiate new purchase orders and easily re-order MIKOH products. Several MIKOH products, all incorporating patented MIKOH’s tamper-evident technology, are available for purchase. Available products include both Smart&Secure Inform and Insight tags; SecureContainer systems and components; and SubScribe labels.

Sample kits are also available and are designed for testing.

Customers can search by product categories, pricing criteria and keyword for smaller online purchases at https://www.mikoh.com/storeindex.html. For larger custom purchases, customers should call MIKOH directly at (703) 827-8063.

While this is almost a "Bunnings channel" for MIKOH which I had never really considered, I've got to admit I think it's a great idea.

Govt contracts make the headlines but they take ages and usually have very little margin. I think it is very positive that Mikoh is developing a SME strategy for it's products. Selling a little to a lot is usually more profitable than a lot to a few!

As they say: Little fish are sweet.

Have a look around the Mikoh shop and let me know what you pundits think...especially you Swannie.