Searches for 'home loans' (in Australia) over 5 years
Searches for 'refinance' (in Australia) over 5 years.
Both seem to remain elevated, and have been elevated for a year or more.
A positive sign?
Then over a 1 year timeframe, the website seems to currently be getting record traffic -
And over 4.5 months -
And a different estimate of website traffic (Feb-July) -
And compared to Aussie.com.au, they appear to be beating Aussie lately -
Overall, looks to me like the website is around about it's record usage right now. It should mean record inquiries, or record information searching at the least. Will this translate into improving numbers?
Anecdotally, I've heard that refinances are a small positive for a mortgage broker (if the person is a repeat customer, so the broker loses an old trailing commission, gains a new one, and gets a small upfront fee). I already heard that since the royal commission, brokers are getting hit back on all sorts of small things, so it's meaning a lot more work than usual to get the same money. I'm no expert though.
Thoughts? Should this translate into improved numbers? Not simply info-gathering, but actual revenue-generating leads?
