People said APT was in a bubble in the $30s. It's ATH today $88+.
I think the BNPLs are in infancy and now scaling due to actual change in consumer behaviour and explosion of new bank/finanace options/data like neobanks and credit score websites - making individuals a lot more conscious and considered about their spending and savings and credit scores. That's rerating SPs. These are not mature businesses that suddenly rally for no reason.
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