Management have mentioned this in announcements, working on higher quality Kava. This would result in a better performing product. A simple way of explaining it for drugs is like mining for minerals. You might find gold but the grading/quality of the gold may not be as good as the next company that finds the same amount of gold. Coming back to Kava, if FIJ's Kava used in their products is of a higher grade/quality, it will have a better effectiveness.That's just my understanding.
Feel free to correct me if I am wrong!
Ann: Landmark Partnership for Fiji Kava to Enter Chinese Market, page-270
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