Pricing

Now that there seems to be a few more HC MEM-bers, I'd be interested to hear some thinking around possible pricing and margins.

The main product of interest are the cassettes - I wouldn't mind if they sold the consoles at cost if it meant rapid uptake.

Investor presentations tell us that current manual methods cost $80-100.

Pitt Street Research have an estimated sale price of $200 per cassette and a current base-case valuation of 15c. Below is a table they prepared by them:


They don't show their gross margin assumptions unfortunately.

Has anyone here created any models to value MEM for a range of scenarios?

Cheers,

Reon