There's a lot to be said for being a "first mover" in a growth industry as you build up that brand equity pretty quickly.
When I think of BNPL, I automatically think of Afterpay. It's in the evoke set
This will impact their growth as PayPal is an absolute beast of a company, but I think APT will press on and still make it's way as one of the major players in the BNPL space.
PayPal officially joins the race, page-58
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