eSports = competitive tournaments of video games. The big money is in professional gaming through prize money, publisher fees, sponsorship, advertising, media rights, ticket sales & merchandise hence not surprised Guenther Hake is now with Galaxy Racer.
The big brands like Nike, Intel, BMW, Honda, Red Bull, Louis Vuitton, Puma, Samsung etc... are sponsors of pro eSports teams or tournaments.
MSM is the only ASX stock involved in professional esports through GXR & RIVA partnership. (imo)
Riva's plan of building the Middle East eSports market is very exciting.
The recent League of Legends Intel Arabian Cup won by Galaxy racer was a 50 teams competition.