Micheal Jordon - Draft Kings, page-14

Other than the headline what's the actual impact ?

Chance of Jordan fronting advertising ? Limited. Taking money is one thing, but being on the front of a campaign is probably closer to nil. Very particular about the personal brand (see "the last dance" doco for more insight"

Chance that DraftKings will try and make a major push into daily basketball fantasy ? High - NBA fantasy is the poor cousin to MLB (the original but more for diehards in a sport with a reducing fan base long term) and NFL (the giant).

Long term implication of DraftKings having the inside running to get an exclusive All of NBA deal ? likelihood of NBA limiting their revenue by going with a single partner is pretty low - more likely to have a multi-partner deal in these types of deals which rely on reach (look at TV rights deals).

Chance of a tie in to get the Charlotte Hornets as a DraftKings partner ? Continuation of an existing sponsorship deal which was signed in 2015 - unsure whether it is still active.