Well who is to know how this is going to affect all the players in the BNPL space. We have seen the same thing happen with the likes of Amazon and Costco announcement of entering Oz and all the Supermarkets and big retailers took a initial hit. Time proved there was plenty of room for all the players.
On the other hand years ago you had Apple move into incumbent Nokia place phone space, despite Nokia's market cap, first mover advantage and market share it did not stop them from their fate.
No can be sure which way this is going to play out but these two videos shine some unbiased light on which way it could.
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