ARR to cash flow road map from a friend who is head of sales at an SaaS start up, current val A$50M:
1. ARR = contract signed / deal closed
2. +60-90 days onboarding = live ARR = revenue
3. +90 days payment terms = cash flow
an equivalent for dubber, based on a large enterprise deal, may be:
1. ARR = contract signed / deal closed
2. +150 days onboarding (factoring in a longer onboarding process) = live ARR = revenue
3. +120 days payment terms (factoring in large telcos being slow to pay, or covid delays, or both) = cash flow
9 month delay. triangulates reasonably to previous analysis on this thread
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