Byford Commercial Build Update, page-623

Its a very interesting question indeed. I think, till mass adoption happens, comparing with manual bricklaying cost, would be what FBR aims for, regardless of ancillary benefits. I believe, its already approaching this or even exceeding this already. We need to wait for mass adoption to happen. The 1% market capture of a trillion market is very apt, key point to note, Apple initially only had the same goal in 2011. I wonder if we'll be able to do that. Also note that the Iphone was also considered ultra "premier" when it first came out, yet it has so many compelling features that the market is willing to buy into it.

Execution of Apple Marketing Strategy. The initial Apple Company's goal was to achieve a 1% share of the market in two years and to grow it to 10% in 5yrs (Apple.com, 2011).May 21, 2020