Lucid Air launch - 9th September 2020, page-56

I don't think it's a Tesla killer, it's a more refined product and build (at least from what is shown and demo-ed) and definitely priced significantly higher at the premium market US 80k above for lowest product range from 2022 onwards. Their battery tech is interesting though, as they can quite easily upgrade cylindrical cells usage with whatever could be better in the future - e.g. MM capable. And a strong emphasis around "industrialisation" and for mass production. So i think they are definitely working to sell their tech to other car company. Ultimately, i will be keen to see what the actual user-response is when they get to drive the production dream model moving forward. Everything always look good in a production video announcement ... America cars are not typically known to be of top consistent quality.