Media Updates, page-5636

As usual, you need to chill out!

Ultimately I think we want to see demand switch away from English label to the higher margin China label product. It seems they are going all in on China MBS expansion with a 20% increase in MBS stores in only 3 months. So perhaps we will see the English label becoming more clearly priced as a 'second tier' product with the online and MBS store marketing all focused on China label instead. I'm not saying that's what is going on here but I wouldn't be surprised if there was more of a concerted effort to emphasise China label over English going forward. You'll have noticed on those sites how prominently the China label is displayed now and how much more expensive it is compared to most other major brands - even Aptimal Essensis A2 (which is more expensive than A2 Platinum here in Aus).