'In October 2001, Queensland's thenPremier,Peter Beattieannounced in the state would be switching to maroon-on-white plates embossed with the sloganQueensland – The Smart State.[5][6]The Premier stated that idea for the change came from a member of the public.[5]This was to demonstrate thestate government's efforts to promote education, research and development within Queensland.[5][6]Due to backlash from tourism operators and the public, Beattie rescinded his decision on 30 October, instead allowing motorists to select between either the old or new slogans with maroon text.[5][6][7][8]However, it adopted as policy that all government owned motor vehicles, including privately plated vehicles useThe Smart Stateslogan, except where the Premier otherwise agrees.[9]The first of the new maroon plates were manufactured on 14 November 2001'
QLD had the 'Smart State' plates which always made me laugh.