I guess the other way of looking at those factors is:
for the investment, the tam is more than reasonable. Also the relatively ‘low’ tam makes it less appealing for others to try to copy.
in terms of family owned, those issues are also doubled sided. The divi is tiny; payout ratio of 30% on artificially low profit (due to marketing expense, covid and low margins on early orders). The family involvement also means they are more motivated to succeed. They can’t walk away or go for a different job.
im probably too early here, but I think management have the right incentives, and a good product
VEE Price at posting:
48.0¢ Sentiment: Buy Disclosure: Held
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