In Today's Australian newspaper-
E-commerce a formula for success: Bubs chief MARKETING GLENDA KORPORAALCross-border e-commerce has the potential to boost food exports to China, according to Kristy Carr, founder and chief executive of goat milk-based infant formula company, Bubs Australia.“Our cross-border e-commerce is doing very strongly,” she told The Australian and Visy’s Global Food Forum.“We are the fastest-growing [goat milk-based infant formula] on [Alibaba’s] Tmall [e-commerce platform] and we are the number one on [rival platform] JD.com.”Ms Carr said the Australian infant formula trade with China had not been hit so far by any political tensions and there was continued strong demand for Australian baby food and other healthrelated products in China.She said the sector was now gearing up for the annual November 11 Singles Day online shopping day in China.“We are very excited about it and we are working closely with Alibaba to make sure it will be a big event,” she said.“It’s a great opportunity for Australian products in general but we are really looking to November 11 and [online shopping festival] December 12 as being events to showcase our products.”Ms Carr said Bubs had to boost production at its factory in Victoria to meet the increase in demand in China for infant formula with the onset of the COVID-19 pandemic this year.She said Bubs’ China export business, which contributed 20 per cent of its annual turnover of $62m, had been disrupted by the lack of Australian-based Chinese daigou this year, with Chinese students and tourists unable to visit and the increase freight costs to China with few planes flying.
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Global Food Forum- 14-15 October
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Price($) | Vol. | No. |
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