iiNet had 12% (950,000 subscribers) market share before their takeover.
They also consisted of multiple brands - Internode, Westnet, Transact, etc.
From the ABB prospectus they have 3.5% market share, and there's 3.3% in others.
The others are potentially acquirable via takeovers or aggressive marketing.
However that leaves 93.4% of the market in the hands of telcos. All of whom are far larger than ABB, have bigger marketing budgets, own their own infrastructure, already have established relationships with businesses, etc.
ABB Price at posting:
$1.90 Sentiment: None Disclosure: Not Held
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