DMP, just what is happening?

So, old DMP is nudging $100 a share. Not bad for a mob that makes a living from $5 pizzas.

I can't work out why this company's SP is so high, so I am looking for some insight from any wise souls on this board.

Is it just that DMP has had a "Great Covid-19" from plenty of punters buying up bulk pizza's over the past 12 months, or is there something more tangible going on? After all, we were sitting around $37 about a year ago, it's been a pretty good ride since then.

Is the foray into Europe and Japan a sign of further riches?

I am fortunate, as I got onto the DMP Bus at $9-odd, so am sitting on a very tidy profit, but how high can this mob run?

I mean, how much money can they REALLY make out of $5 Pizza's?