Been trying to look for a comparable company on the ASX for RooLife. The closest thing I’ve been able to find is DW8 - whose business is to effectively distribute wine from Australia to other markets ... China being one of the largest. They have a market cap of ~$80m.
RooLife effectively is a distribution channel for ANY Australian and New Zealand good in to China via Chinese social apps. To me RooLife’s focus seems to be on beauty and healthcare which I assume would be much larger than just wine?? And appeal to a much larger consumer base? And actually have a much much larger purchasing base since RooLife is integrated to all the major Chinese social purchasing apps.
Long way to re-rate upwards IMO.
If anyone can point out other ASX companies as a comparison to have a look at - list them here.
FRESH
Chinese shoppers spend big during the Golden Week holidays, page-3
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