Melways, when you say Ohm is the key are you talking about the hardware or the cloud platform that provides the analysts? If its hardware are you referring to the original side plate size device or the Wattwatchers version?
I personally believe in the software. The methods of collecting the data are many and wattwachers version is great but, IMHO, once the switch is installed in homes, offices and warehouses, the data that comes from that will be far more effective and useful to the end holder. In the not too distant future the switch will effectively be a mini ohm that control lights, fans, blinds and door locks.
Until then, selling millions of lights will ensure the survival of the coy. Risk is they too successful and Amazon come along and acquire them, leaving the OHM and cloud platform.
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