The question you ask here identifies the difference in commercialisation strategies between companies. Wbt have a product ready to go (as of October 7th. Production stabilisation complete), but think of wbt as a franchise, when you purchase a franchise, you go to them with a space, then they work with you to design and fit out that space, then you sell the product by licence from the franchise. Wbt are currently doing the design and fit out for a customer that will then sell their product. This differs from a company that designs and fabricates their own product and sells it themselves.
Weebit - 2021and beyond, page-516
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