There is nothing unique about this website. It is just a reseller of other peoples products. Just about anyone can get an account with these beauty companies and start selling them online. The actual manufacturers are now selling direct to consumers now. even though it's against consumer law you can guarantee that these manufacturers have ways of governing the final retail price offered by its resellers. To even consider that this company is worth anything more than stock on hand plus maybe 3 years profit is crazy. It has no IP other than its data base of clients. There is no further "rapid" growth available. The Founders have sold out and cashed in. prime short stock if ever I saw one.
IPO - Adore Beauty Group Limited, page-37
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