Correct MTN arena was only launched in July and the marketing of TV, SMS, social media and influencers was all done in August IIRC.
However this yielded 25,000 users within their 29M customer base that was targeted and we don't know;
1. What the number is now.
2. What % or the number are 'active' subscribers.
Will be interesting to see what the new user base is and more so how much revenue has been collected on the 4C that will come this week.
Ann: MIGGSTER achieves 6 million pre-registrations milestone, page-126
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