I love the idea, but BRN has basically zero product development expertise in house currently...
Having solid understanding about AKIDA is one thing, but developing, manufacturing and distributing a new product is an entirely different ball game. I don't see how it's more beneficial to do this entirely in-house rather than partner with someone.
Especially if time-to-market is critical, it makes sense to partner.
That said, if they were raising funds for it I'd still be in
Is Timing Right for a B2C, page-38
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