They did seem to recently change their PPC from brand phrases only to other broker related keywords. So scaling it up.
Blue is organic, orange is PPC. I'd imagine their marketing budget (costs) will rise next quarterly. Probably meaning that they're no longer overwhelmed, so are looking to take advantage of the newly larger employee-base, by maximizing sign-ups.
Alexa ranks over 8.5 months. Blue is global rank, at about its high. Red is local rank, near to its high.
App rank over 3 months. At #61 in the finance category. The peak was in early September at rank #40-45. #61 is still fairly good. (The app ranking peak correlates with the Alexa local rank peak)
Commsec with the same trend. Peaking at #10, now #15. Meaning that the trend is market-wide.
Is anyone using SWF ?, page-252
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Last
12.0¢ |
Change
0.000(0.00%) |
Mkt cap ! $27.86M | |||
| Open | High | Low | Value | Volume |
| 0.0¢ | 0.0¢ | 0.0¢ | $0 | 0 |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 3 | 24147 | 12.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 12.5¢ | 286540 | 3 |
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| Last trade - 16.12pm 19/07/2024 (20 minute delay) ? |
| SWF (ASX) Chart |
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