We hope Phil Ryan will be more specific at this year’s AGM, which will be on Friday, in explaining CCX’s international brand growth strategy, along with the accompanying fulfilment strategy to support each brand in its international markets.
1. There has been limited detail on which brands will expand in what markets, by when. We’ve now seen many Australian listed groups successful expand e-commerce operations internationally and be richly rewarded by the market as reflected in their stock prices for being very clear on market expansion strategies and then delivering on them. CCX has had a great start but remains in low gear in this regard.
2. The CCX management team has previously claimed in can largely run all international operations from Sydney. I am suspect of this. Can it really successfully deliver and co-ordinate product fulfilment with a team largely based in Sydney? Does it need stronger leadership co-ordination in the US and in each additional international core market it will expand its own brand and distribution into, noting this may come at some additional cost?
Let’s get into this level of specific detail on Friday. It would also be nice to hear management bring candid on its significant fulfilment problems and what it is doing to fix them.
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