These guys seems to be very good operationally, but I'm not sure branding and market engagement is their strong suit.
I realise that the Azora brand will become the consumer lending brand and their branding/website seems quite modern, but their other brands/websites look very old and stale. I realise that I'm not their target market, but there is no way I would use any of their services for this reason.
I also feel they could lift their game in terms of market engagement. Why not produce a results presentation like everyone else? I can't help but feel this is part of the reason this stock doesn't get much love.
Anyone else think a few small changes could really help propel this business?
FSA Price at posting:
$1.02 Sentiment: Buy Disclosure: Held
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