First step is getting the cap table right.
Second step is improving the story - Imminent (Dec/Jan) large scale deal in the US with NPC, Pizza Hut and/or KFC will go along way to addressing this
Third step is addressing the installed stores to contracted stores gap (believe this will happen at pace 1HCY21, expecting 1000+ installs per Qtr 1Q and 2Q). However this lag is understandable if you understand franchising dynamics, and DTS are dealing with the biggest globally.
Fourth step will be to improve institutional / retail awareness with a re-cut of IR materials (DTS recently hired an IR professional around mid year 2020 to start to address this).
Board strengthening will also help (ex-Mcdonalds CIO as NED a huge win for the company, Eldridge/Goudy yet to nominate a director, likely a US based QSR/food delivery exec in 1HCY21 around the time they tip in tranche 2 of the funding).
blue sky /long term will involve building a sales and marketing team or an online self service portal for the millions of small food service sole traders / non QSR groups to get access to their tech easier.
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