So call me crazy or too much time on my hands, but did a little research regarding various Oat Milks.
Couple I excluded here as previously tasted in a Sanitarium & Aldi brand, they re fine & boring, nothing to note.
Anyway our OatUp certainly the most Oaty flavour of the lot, at least equal sweetest, probably due to oat flavour.
The 2 organic ones low on flavour, left Bruce brand even touch sour (yes of course not out of date). Both have highest of 15% oat content as ingredients.
Red Alternative was the smoothest, very nice.
Oatly remarkably similar to Oatup, just lower flavour.
Call me biased, but with Oatly the dominant player on a global level & our OatUp very similar & IMO slightly more oaty flavour we're in very good position.
I'll leave the vitamin comparison out for now as very similar anyway, but packaging I think we're in good stead also.
The Red Alternative stands out, but not obvious it's Oat Milk.
I learnt while ago don't necessarily believe what a company spruiks, do your own research, story I once read claiming a product was in 3000+ stores & an investor went to heap of stores & found half stores never had the product & others very small batch of product in bottom row tucked in corner.
And in this case taste the product compared to many others on the market. DYOR very prevalent sometimes.
Morning rise in SP, are CSIRO staff buying up, haha!
(20min delay)