Great post. Thanks.
I wasn't aware there were already so many brands on what is still a niche product.
Sad to hear my own name "Bruce" brand is not up to par...Oh well, It's graphics look a bit unorganized too. The Alternative looks authorative, and I like the word "Barista" on it, giving it some gravitas. Our Oatup packaging is playful and very clear. A good clean design. Pureharvest is very traditional. It doesn't pop much and looks like a specialist health-food store only type of product. Oatly is OK, but like the Oaty Bruce, seems to lack focus. Maybe because they are lacking a warm color. Vitasoy is tainted by it's name saying "soy" and just doesn't look appealing to me... Looks like I'm biased too. Can't escape that.
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