Thanks for sharing that. They are very committed to a mineral/zinc future. They are no doubt releasing considerably more zinc products in the near future.
Their comment about "cracking the code" of mineral/zinc products that have ease of use and are easy to apply on skin - to me, is a direct reference to their recent known testing of ANO's ZinClear. They even referenced that global trends are quite similar, and products that work for them "in Australia" are able to be rolled out around the world. Most likely referencing their new 25% zinc product that is new in Australia, yet to be rolled out in USA/Europe etc - seems that is coming to those markets this upcoming season.
It's fantastic that the product quality is their driving force - which puts them squarely in the hands of ANO. How else would they "crack the code"?
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