competitor setbacks

I am not an engineer, but I always try and maintain the KISS principle when necessity forces me to create something "new" when current alternatives are a poor alternative or it does not exist in the first place....... i'm babbling here......

CETO seems such a 'simple' concept and doesn't look like a Slinky or an eaten toffee apple bobbing up an down.

http://www.iht.com/articles/2009/03/12/business/renport.php

Don't get me wrong, I support all who endeavor to make the place we live in a better place - but this is why I favour CETO... it's 'simplicity'.