by your logic wine is 100% price inelastic. Regardless of status the price will be increase 100%-200%.
For each pricing point this opens up a lot of alternative foreign quality brands.
Penfolds whilst being a good brand, doesn't not have a demand monopoly on its products.
secondly TWE used to push through its secondary brands into China by linking the ability to acquire the penfold premium stock to purchasing sufficient quantity of the secondary wine items. This will completely blow up now
TWE Price at posting:
$9.23 Sentiment: None Disclosure: Not Held
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