I was looking at the 2005 prospectus and was wondering why Alusion sales are so small compare to the market opp then and now? ANO claimed that alusion accounts for less than 5% of total market which includes $28b in colour cosmetics and $38b in skin care. They were working with more than 15 major skin care cos. Obviously market has been growing nicely since. Did ANO focus on zinclear instead? or is this just because of the exclusive agreement with Merck in the past that should change now? looks like the TAM opp is much bigger than zinclear with many more potential applications. Maybe not as immediate though?
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