So we went to the beach with a large group of families and friends, most of whom has children.
My wife put Ethical Zinc sunscreen on me, herself, 2 young girls (one of the girls was from other family).
Everyone else had traditional sunscreen on.
After 4 hours or so (including time in the water), everyone else (including kids and adults) who spent a lot of time in the water were sunburnt.
Me, my wife, and the 2 girls were not.
End result: all of the other wives in the group is going to Coles to buy Ethical Zinc - it was an easy sell.
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