Ann: Adore Beauty Trading Update, page-22

If you bought shares in this at the beginning what is your percentage of loss so far? if I were you I'd be at panic stations! Have you put in place a stop loss? How close are you to that? Or are you just blindly following a belief that any business involved in e-commerce is bound to eventually go up in price? I'm kinda wondering how much pain you're willing to endure. Also wondering what you believe to be the bottom of the ebb? If you're going to buy more at the bottom where is the bottom?

From what I have researched "shorters" don't rely on panicky investors. They look at the fundamentals of a business and determine that the stock price is above what it should be. Adore Beauty is a prime candidate for being shorted, the Market cap is way above what the company should be.

I think you are correct though e-commerce is the future but I think you need to look further abroad for investment opportunities.