They are partnering with a global payment provider and only taking a 40% hit to the revenue per sale (they obviously make enough from customer fees alone). And they know afterpay business model wont allow a similar move and it gets people talking..
visa know no one would care if they made an app offering a similar product cos visa is accepted everywhere. They know people are moving from cards to apps so instead of apposing they are going along for the ride
think of zip and afterpay as evolved forms of visa/mastercard/amex
if you remember back in the day stores used to have signs saying visa accepted.
im not saying bnpl companies will get anywhere near this but partnering with one is certainly not a bad move.
bnpl could become australia's biggest sector haha. Afterpays market cap is 33 billion for christ sake. That's at bank level already and nothing else has the growth potential. Not to mention anything tech is gonna boom off the back of the nasdaq
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