Ann: Company Update, page-132

For some of the newbies here FYI.

In 2010 Dean established Crackawines.com.au (under the Online Liquor Group) an online marketplace. Cracka had more than 5,000 products listed from 1,000 wine producers.

Seeing the opportunity to cater for niche market segments, Dean launched My Wine Guy – initially in partnership with James Halliday’s Wine Companion, then later with American Express. That business continues to grow at over 100 percent per annum.

In 2017, he merged the Online Liquor Group with The Wine Society, Australia’s oldest wine club. As part of his strategic vision for the group, Cracka and The Wine Society have since been consolidated and now operate under The Wine Collective.