New York Times article, page-7

The market is MASSIVE. If (when) approved, there's no telling how high the SP is going but $1.30 odd will be cheap. Each to their own but I just don't see too many people being overly enthusiastic about pooing into a tiny plastic container. If given the choice between whipping out the rubber gloves and spending a few minutes in the bathroom (+ clean up) or a simple blood test, it's pretty obvious what most people would choose? It's not going to be a hard sell and will literally save hundreds of thousands of lives. Glad there's some proper threads on this company now - it deserves some serious attention. Very intrigued on where the SP will be this time next year.