Watch This Space, page-2003

Given the nature of Splitit’s product offering it’s a very different story to say a hotel hold. A one week hold is very different to a 12 month hold. The nature of Splitit’s technology requires a certain integration to allow it to work. Not to mention the legal ramifications.

I understand Visa and MasterCard were available prior to the announcements and even if that’s the case with AMEX I think it’s a major win. They’ve just opened up to millions of AMEX cardholders.

But as I explained many times before the suitability of both partners (SPT and AMEX) creates the perfect offering.

AMEX has an exisiting BNPL style product but with many limitations. If they partner with Splitit there are no limitations. This is why I think where there is smoke there is fire.

As AMEX is currently only available with two merchants I would suggest it is a testing/pilot type story with a much bigger partnership to follow.

These companies are huge and can’t make quick decisions without doing their due diligence.