I think you are missing the point. A2Milk is unique and different from Nestle etc because, as you have rightly suggested it is made out of milk that does not contain the A1 protein. For your ref human breast milk is A2 milk. The A1 protein is linked to a range of dieseases.
In terms of branding - there is CocaCola and there are many different cola's. The Coca Cola = cola to most people. Your comment that it is just "a brand, with nothing else" , shows that you dont appreciate the power of brands and that is something A2Milk Co has - a dominant premium brand.
Ann: Organisational Announcement, page-49
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