They would sit on min $800 milI in cash or more (probably 1 bill). Either they up the sp, or they fire it into marketing. At the end of the day this isn't some knock off goat milk brand. Peter Nathan knows pushing the price down lower to increase volume hurts the brand's premium label. Revenue cannot stay flat if they do not drop prices. So something has gotta give I guess. But what the retailer does with it isn't their concern either.
Basically what I think is that revenue will recover faster and we will see improved growth. That's just my opinion and ive put my money in to support it.
Chart Update, page-16446
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$6.85 |
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| No. | Vol. | Price($) |
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