Yes. EBIT was flat to backwards because marketing costs increased/normalised this quarter compared to previous.
This business has some serious moats that are arguably better than ETSY. RBL controls procurement and fulfilment which means control over qualty and delivery.
Customer retention is very high in the 90 percent range. 45% of sales are repeat customers. Do the math yourself but the customer acquisition costs are significantly below the life time value of the average customer.
The unit economics are incredibly strong. The average ASX punter is dumb AF.
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