Chart, page-13

Nice one DD.

It's a big potential market for those at risk and who should be monitoring their heart vitals. However, let's not forget the part of the market who are loss aversion buyers. The part of the market that wants to avoid heart problems as a priority rather than trying to get back to good from the bad.

I am an active 32 yo with no heart issues (touch wood!), but I monitor my heart rate and HRV when exercising, at rest and sleep....and even have the "old school" blood pressure machine to monitor things nearly every week.

I would certainly be buying our smartwatch. I want a long healthy life to spend my Cardiex divis ....IMO