Thanks @susieq I'll prepare something to submit to them on Friday. In the meantime I did notice that SensorTower detected another Facebook Video add 2 days ago. The first in a couple of months.
This, and possibly their latest version release last week, increased their visibility score within iStores from 148 to 1,273.
This is quite significant given Visibility Scores have a 98% correlation to Download activity.
Increase Ads > drive up Visibility > drive up Downloads > drive up Revenue > drive up Shareprice.
It would be nice though if they communicated what efforts they are making to improve Review Scores. With 20,000 downloads we should be getting more positive reviews, as indicated by similar Free Apps.
Reporting Market Driven KPIs, page-48
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