I think you would struggle to find anyone who watches the A2 advertisements and thinks "omg those aren't A2 cows". The vast majority of the worlds population associate dairy cows with milk, and are probably none the wiser of the genetic testing, herd separation and A2 milk pool happening behind the scenes. Generally the target market for Tv advertisements is not people who already have a in-depth knowledge of the product or science behind the product.
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Advertising agency misses the point, page-6
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