India is a huge untapped market but it seems to be bit tricky...you have a huge middle class but no individual credit rating like in the West, of course you can blacklist an individual with the credit bureaues beyond a certain level of amount (if I am not mistaken) but I am not sure how an effective channel can be established. Even KYC is very difficult because documents can be duplicated by frauds, may be the new identity cards (aadhar card) have solved the problem....Someone was talking about zip buying out Splitit, if that is not a rumour then card based big ticket instalment may work out in India.
India, page-9
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