DON'T PANIC A2 HOLDERS, YOU ARE IN A BETTER SPOT THAN MOST, page-217

As if this is the first A2 product offered by a competitor.As if the Chinese hasn’t already received hundreds of OEM Kiwi formulae under so many different private labels. Check out Best Health Foods and have a look at what they do. Major brands like Aptamil , Mead Johnson have already rolled out their own A2 way back and so did many Chinese domestic brands. But if you search A2 Formulae in Chinese online shopping platform Taobao, 90% of the sellers are offering A2M products. That together with the fact A2M is gaining market share in China speaks for itself. The A2m brand is gaining traction.

After Coke there is only Pepsi made it in the lucrative cola business that has seen too many other brands pale into insignificance.

Competition is just the nature of the business since day one. I shall also point out the fact that baby grows to toddler then kid and kiddos and the market is not lost when IF is weaned off. In fact the next generation kids growing up with A2M in China could be life long A2 consumers if A2M is prepared to roll out more products specific for kids , teens. Market is not lost when competition increases and when birth rate drops. Vision is.