Buy Sell or Hold?, page-4

There are a few things to consider.

1. Do you like the way the company operates? If you do, then probably others do too. This might suggest that unless the company makes mistakes, it will have a steady and growing customer base.

2. Do the company's future plans look promising?

3. Do you want to buy and sell fairly quickly, or will you buy and hold? If you are intending to hold, then it does not really matter much what price you buy at, provided you think the share price will keep going up. (Just as an example, I looked at Macquarie when it was at $105 last year. I thought I would buy if it got down to $100. It never did. By the time I eventually decided that I had to buy, it was $118. So if I had not worried about getting it $5 cheaper, I would have got it for $13 less than I eventually did. it is now around $150.)